The Master’s degree in Marketing and Brand Management provides you with the skills and practical experience that organisations need in an ever-changing business environment.
Course participants develop into well-rounded marketing practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.
This course is designed to take your marketing, brand management expertise to the next level. You will have the opportunity to build a wider professional network, helping you to grow in your expertise and insights across emerging marketing and brand management topics.
In this comprehensive course, you will be guided through tailor-made modules by subject matter experts in marketing, brand marketing, and brand management — with a diverse range of general business and management modules to broaden your overall understanding. You will also have the chance to build a substantial industry-focused portfolio displaying your marketing and brand management abilities.
You will also actively participate in critical discussions surrounding marketing and brand management as a field of academic study. You will analyse and reflect upon the current challenges that arise in the realms of social, political, and economic changes, enabling you to discover new ways of improving upon best practices in these dynamic areas from a marketing perspective.