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MA Marketing and Brand Management

Widen your career opportunities in a rewarding, dynamic and ever-evolving sector with a Master’s in Marketing and Brand Management. This course will expand your practical, theoretical and professional experience – and prepare you for success in today’s challenging and competitive business environment.

Course overview

The Master’s degree in Marketing and Brand Management provides you with the skills and practical experience that organisations need in an ever-changing business environment.

Course participants develop into well-rounded marketing practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

This course is designed to take your marketing, brand management expertise to the next level.  You will have the opportunity to build a wider professional network, helping you to grow in your expertise and insights across emerging marketing and brand management topics.  

In this comprehensive course, you will be guided through tailor-made modules by subject matter experts in marketing, brand marketing, and brand management — with a diverse range of general business and management modules to broaden your overall understanding. You will also have the chance to build a substantial industry-focused portfolio displaying your marketing and brand management abilities.  

You will also actively participate in critical discussions surrounding marketing and brand management as a field of academic study. You will analyse and reflect upon the current challenges that arise in the realms of social, political, and economic changes, enabling you to discover new ways of improving upon best practices in these dynamic areas from a marketing perspective. 

Intakes February/May/October
Duration One year full-time
Mode of Delivery Face-to-face learning
Awarding Institution Bath Spa University (BSU)
Awarded Qualification MA Marketing and Brand Management
Level Comparable to Malta Qualifications Framework (MQF) / European Qualifications Framework (EQF) Level 7
MQRIC Accredited Status Recognised
Locations Malta
Fees €7,000 per year

Get Qualified Scheme

GBS Malta is offering students access to the Malta Get Qualified Scheme, enabling students to benefit from tax credits that help lower overall study costs. This scheme is highly valuable, giving back 70% of tuition fees after graduation.

This course includes or offers the following modules.

  • Strategic Brand Management (15 credits)
  • Digital Marketing (15 credits)
  • Marketing Analytics (15 credits)
  • Marketing Management (15 credits)
  • Marketing Communications (15 credits)
  • Entrepreneurship (15 credits)
  • Research Methods (15 credits)
  • Sustainability (15 credits)
  • Dissertation (60 credits)


All our programmes are offered in English language and all module credits are UK.

You'll be assessed by a variety of methods that may include:

  • Reports on work-based assignments
  • Research project reports
  • Portfolios
  • Reflective learning and work-experience journals
  • Reviews
  • Proposal papers for projects
  • Funding or events
  • Business plans or strategy documents
  • Project progress reports
  • Project evaluations
  • Presentations
  • Essays
  • Exams


You'll be required to work in their own time to complete research, homework tasks or group work. Self-study is vital to their success on this course and lecturers will provide guidance on how best to approach this throughout the study period.

Assessment methods at GBS are reviewed annually and may be updated based on student feedback, to suit content or based upon feedback from an External Examiner. An External Examiner is an independent academic expert from an external Higher Education Institution that acts as a safeguard to academic assessment standards.

Subject-specific Skills and Knowledge

  • An extensive understanding of the role of marketing, and within this, the role of brand management in relation to a range of organisational environments and business practices
  • An ability to analyse the theories and practices in marketing and brand management, and place these in broader conceptual, social, economic and political contexts
  • A critical awareness of the relevant knowledge in the areas of marketing and brand management, and the ability to synthesise and apply this knowledge to a range of complex marketing and branding problems
  • A comprehensive understanding of current key global issues such as ethics, sustainability, and social responsibility in relation to their intersection with evolving marketing and brand management theories and practices
  • An ability to conduct research and enquiry into business, management, and marketing issues, either individually or as part of a team, through research design, the collection and analysis of qualitative and quantitative data, synthesis, reporting and evaluation


Cognitive and Intellectual Skills

  • To present coherent, concise, engaging and audience appropriate reports, case studies, evaluations, etc., based on evidence from work-based experience and practice, and on scholarly and sector reading and research.
  • To research across a range of academic disciplines and professional practical areas and use a variety of sources and appropriate methodologies to investigate broad areas and more specific topics.
  • To operate effectively in the planning, executing and evaluation of a range of tasks and projects in a logical, knowledgeable, and professional manner
  • To plan, complete and evaluate a range of work-based activities, relating these to appropriate research, critical thinking, theoretical and practical contexts, and current professional practice.
  • To deal creatively and systematically with complex issues
  • To analyse and solve problems, and make evidence-based, well-founded decisions in unpredictable or challenging situations
  • To understand the crucial need for ongoing Continuing Professional Development (CPD), and the importance of establishing, maintaining, and expanding professional networks


Skills for Life and Work

  • Autonomous learning (including time management) that demonstrates the exercise of initiative, personal responsibility and decision-making in complex and unpredictable situations and the independent learning ability required for continuing professional development
  • Team working skills necessary to succeed in the global workplace, with an ability both to work in and lead teams effectively, as well as the ability to act autonomously in planning and implementing tasks at a professional or equivalent level
  • Communication skills that show the ability to communicate clearly to specialist and non-specialist audiences’ knowledge at, or informed by, the forefront of the academic discipline, field of study or area of professional practice, and the conclusions drawn from dealing with complex issues systematically.
  • IT skills and digital literacy that demonstrate the ability to develop new skills to a high level and to approach complex issues systematically and creatively

You'll normally have a good honours degree in business, marketing or a related subject.

Please find the right country from our list of accepted international qualifications for each course level — allowing you to clearly check your qualifications against our requirements.

English Language requirements

An accepted English language test must be taken within 2 years of your start date.

Below are the scores required for our programmes for each of the tests that we accept:

Test Overall Reading Listening Speaking Writing
IELTS Academic (in centre and Online) 6 5.5 5.5 5.5 5.5
TOEFL iBT (at test centre and Home/online) 72 18 17 20 17
TOEFL Essentials/Best-score** 85 18 17 20 17
PTE Level B2 (in centre and Home/online) 51 51 51 51 51
Duolingo (online) 95 85 85 85 85

*all test components taken within 3 years of start date

Other requirements

All students are required to complete a Personal Statement

What doors will this open

Our Master’s in Marketing and Brand Management provides learners with the knowledge, skills, and insights necessary to be impactful in today's working environment — creating a new platform to advance in their future careers. Participants in the course become well-rounded marketing professionals capable of working in or around marketing and brand management in a variety of roles, relying on a diverse set of skills and experience. 

Our MA in Marketing & Brand Management combines your previous skills and experiences, inbuilt talent, and an intensive course format to produce the distinct graduate that leading employers want. 

The job prospects in marketing are varied, and there is something for everyone that you can opt for as per your interests. 

Career paths after the course: 

  • Marketing and Business Development Manager 
  • Brand Manager 
  • Marketing Manager
  • Product Manager 

Why GBS?

– Flexible study options – weekdays or evenings

– Industry experienced lecturers with excellent education and professional qualifications

– Simplified learning

– Personal attention to all learners

– Small classes

– Free career development mentoring programme

– Connect with our very successful alumni

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