Key learnings for Turkish students from marketing courses
The following is how an MBA or MA in Marketing programme helps Turkish students shine in the competitive global market:
- Adapting marketing strategies to different cultural contexts: Marketing is not a one-size-fits-all approach. What works in Turkey may not work in Malta, Germany or the UAE. Through an MBA, you will learn cross-cultural marketing strategies. This enables you to customise campaigns that suit the diverse audience preferences. You will also study consumer psychology, learning how to design impactful advertisements, social media campaigns and promotional collaterals.
- Leveraging multilingual skills in international markets: If you are bilingual or multilingual, it is a significant advantage in marketing. Malta has an English-speaking environment and international business landscape, offering an excellent setting for Turkish students to improve their language skills. In addition, companies seeking to expand into Turkey or other European markets place a high value on professionals who can bridge the language and cultural barriers.
- Sustainability and Green Marketing insights from Malta: Sustainability is not merely a trend. It is the need for the hour for the planet Earth. Many global brands are shifting towards green marketing, promoting eco-friendly products, reducing carbon footprints, and adopting ethical business practices. Malta, a modern and advancing nation in terms of environmental policies, provides you with the opportunity to obtain practical experience in learning and implementing sustainable marketing strategies.
Building a career in marketing with relevant degrees:
A career in marketing is aggressive and demands professionals to master strategic planning, consumer engagement, data analysis and branding. With sectors increasingly relying on data-driven insights, marketing experts play an important role in shaping business success.
- Strategic planning: Strategic marketing planning involves assessing market trends, competition and consumer behaviour to create effective campaigns. Companies invest heavily in market research, with global spending on market intelligence services expected to increase. The Global spend on financial market data increased by 12.4% to $42.0 billion in 2023, with forecasts of the amount to grow even more. Learning how to analyse data, anticipate market shifts and build agile marketing strategies is a core component of MBA Marketing programmes.
- Consumer engagement: Modern consumers expect personalised experiences. Businesses leverage AI-driven insights, social media analytics and interactive marketing techniques to boost engagement. Digital marketing has become an indispensable tool with over 5.24 billion social media users worldwide. Students in marketing programmes learn how to develop compelling content, utilise social media trends and build long-term customer relationships.
- Data analysis: Marketing is no longer based on guesswork. Data analytics helps marketers measure campaign effectiveness, consumer preferences and buying patterns. As of 2021, the global big data market size was valued at $162.6 billion and is projected to grow at 10.6% (CAGR) from 2022 to 2030. This growth reflects the escalating importance of big data in driving marketing strategies. Through real-world case studies and analytical tools, you gain expertise in SEO, PPC advertising and performance metrics.
- Branding and advertising: Branding shapes how consumers perceive a company. Businesses need a strong brand presence through storytelling, visual identity, or advertising. Global marketers spent $1.1 trillion on ads in 2024, with total spending increasing by $75 billion (7.3%) compared to 2023. In 2025, global advertising spending is projected to reach $1.16 trillion. Understanding brand positioning and creative advertising is essential. MBA Marketing programmes teach students how to craft brand narratives that connect with audiences and drive customer loyalty.
Making a career in marketing at GBS Malta
Marketing education is most effective when it combines theory with practical exposure. At GBS Malta, you benefit from a curriculum designed to meet the evolving needs of the industry. The MBA Marketing programme offer you the opportunity to learn from experienced professionals, work on real-time case studies and develop skills in demand globally. GBS Malta offers the following MBA marketing programmes:
MBA in Marketing
An MBA in Marketing polishes your leadership skills, strategic decision-making abilities and expertise in international marketing. This course is ideal for Turkish professionals aiming for managerial roles in multinational corporations, startups and consultancy firms. It covers key areas such as market analytics, business strategy and integrated marketing communication.
Programme details:
| Course |
Duration |
Mode of Delivery |
Qualification Awarded |
Level (MQF/EQF) |
Fees |
| MBA in Marketing Management |
1 year (full-time) / 2 years (part-time) |
Online and On-campus |
Master of Business Administration |
MQF Level 7 / EQF Level 7 |
Contact GBS Malta |
Malta is a thriving hub for marketing professionals, offering international career opportunities and new-age learning opportunities. Turkish students looking to expand their marketing expertise, gain European market exposure, and build a successful career must consider studying at GBS Malta.
Gain global exposure, develop job-ready skills, and position yourself for a thriving career in marketing. Apply now for the next intake. Click here to explore your options.
