A marketer is a person who engages in various activities such as research, advertising, branding, sales, promotion, public relations, content creation, SEO, social media, etc., to make products and services more desirable to consumers.
Choosing a marketing management course is a critical decision as it equips individuals with the essential skills and knowledge needed to navigate the dynamic world of marketing. With the rapid advancements in technology and increasing competition, having a strong foundation in marketing management can define the success and trajectory of one's future career. However, with so many marketing and brand management courses available to pursue, it can be difficult to make the right choice. But by taking the time to understand the skills and knowledge that make a successful marketer, students can make sure they choose the right course. But what is a successful marketer?
Oxford Dictionary defines a marketer (noun) as “a person or business whose job is to present, advertise and sell a company's products in the best possible way”. But we all know that's just the tip of the iceberg. The word ‘marketer’ originates from the Latin word ‘mercator’, which means ‘merchant’ or ‘trader’. In ancient times, merchants were the ones who sold goods from one place to another. But fast forward to the mid-20th century, things started to change. New technologies and media channels began to emerge, and suddenly it wasn't enough to simply sell products. The focus shifted towards creating demand for products, which required a different set of skills and knowledge. And that's how the word ‘marketer’ was born.